Customer Experience Design focused on your Business.

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Your service is your product. Design it and delight your customer.


Get closer to your clients. Find new opportunities to design products that really matter.


Grow by increasing engagement. Embed a human centred culture from the outset.

One innovation process does not fit all.

We establish the right approach for your challenge.

Design Thinking

When your challenge is dealing with ill-defined problems, we bring empathy, creativity and divergent thinking to generate and prototype solutions, using iteration and feedback to improve them.

User Research

When you need to uncover customers’ unknown needs, unheard opinions, deep expectations, unthought relations, and the “whys”, we use ethnography to find deeper insights.

Open Innovation

When you search for new ideas, bringing your customers and stakeholders into your innovation the process can work as a fresh source of solutions.

Experience Design

When you want your client to have a coherent experience (through channels, departments and time), we map the customer journey to give you a macro view.

Lean Startup

When you need to validate an idea quickly, market validation before product release ensures you prevent failure, save time and money, and you are as agile as a startup.

Business Design

When you are searching for a different competitive advantage, a deep dive into customer needs and their experiences will give you actionable insights into new business models.

Our business design process:

we work together with you, using design and management tools to find a problem that is meaningful to clients, and a solution that fits expectations.

Challenge Definition

Solve the right problem.

We begin by rethinking the starting point. During a co-creation session your team will be asked to look at business problems through a “user filter” and to create a current Customer Journey Map (macro view of your current service, including every stage of the customer experience). Together we redefine challenges and create a roadmap for the project.

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User Intelligence

Discover unknowns about your client.

Customer insights based on qualitative research methods, where you will discover: deep insights on the needs, problems and opportunities of the daily use of products and services in the context of your user. The user stories will then be shared, and together we will reflect and uncover relevant insights.

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Ask what ifs.

In co-creation with your team we will generate and rough prototype several ideas. From those ideas we will create a scenario report to assess which ideas will be prototyped and tested with users.

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Validate your ideas with users.

At this step prototypes and a validation plan will be developed: what to prototype, what to measure, which group of users to test and how. User tests are then carried out and conclusions drawn in a prototyping report.

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Experience Blueprint

Design Experience and Implementation.

Experience Blueprint is a Customer Journey Map and includes touchpoint requirements for the desired customer experience, and the internal processes that are necessary to deliver it.

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Busigners Recommendations

Plan the best strategies.

This report provides actionable recommendations to integrate user-centered culture into your business strategy.

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Empower Your Projects.

Find the correct target for your business and reduce its risks.

Improve Your Processes.

Internalize new processes and methodologies for a user-centred organization.

Give Your Customers The Best.

Increase engagement and growth with a great customer experience that will charm your customers.

What our clients say

Start a project with us.

Build an organization focused on customers and employees.

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We are a consulting company that finds the right human-centered approach for your challenge. Alongside our clients we design the best experience for customers and employees, and thus design the businesses and organizations of the future!



Avenida José Elias Garcia 55, 3º
2745-141 Queluz - Portugal

Lisbon, Portugal
00351 965 279 108

Lille, France
0033 7 68 10 52 50
00351 963 071 843