Our business design process:
we work together with you, using design and management tools to find a problem that is meaningful to clients, and a solution that fits expectations.
Solve the right problem.
We begin by rethinking the starting point. During a co-creation session your team will be asked to look at business problems through a “user filter” and to create a current Customer Journey Map (macro view of your current service, including every stage of the customer experience). Together we redefine challenges and create a roadmap for the project.
Discover unknowns about your client.
Customer insights based on qualitative research methods, where you will discover: deep insights on the needs, problems and opportunities of the daily use of products and services in the context of your user. The user stories will then be shared, and together we will reflect and uncover relevant insights.
IDEATION and SCENARIO BUILDING
Ask what ifs.
In co-creation with your team we will generate and rough prototype several ideas. From those ideas we will create a scenario report to assess which ideas will be prototyped and tested with users.
PROTOTYPING AND VALIDATION
Validate your ideas with users.
At this step prototypes and a validation plan will be developed: what to prototype, what to measure, which group of users to test and how. User tests are then carried out and conclusions drawn in a prototyping report.
Design Experience and Implementation.
Experience Blueprint is a Customer Journey Map and includes touchpoint requirements for the desired customer experience, and the internal processes that are necessary to deliver it.
Plan the best strategies.
This report provides actionable recommendations to integrate user-centered culture into your business strategy.