Our business design process
We work together with you, using design and management tools to find a problem that is meaningful to clients, and a solution that fits expectations.
Challenge Definition Workshop
Solve the right problem.
This is a hands-on workshop for rethinking the starting point. During the workshop your team will be asked to look at business problems through a “user filter” and to create a current Customer Journey Map (macro view of your current service, including every stage of the customer experience). Together we redefine challenges and create a roadmap for the project.
User Intelligence Report + Workshop
Discover unknowns about your client.
Customer insights based on qualitative research methods, where you will discover: deep insights on the needs, problems and opportunities of the daily use of products and services in the context of your user. The user stories will be shared in a workshop where your team can reflect, and together we will uncover relevant insights.
Ideas Workshop + Scenario Report
Ask what ifs.
In this workshop your team will generate and rough prototype several ideas. From those ideas we will create a scenario report to assess which ideas will be prototyped and tested with users.
Validate your ideas with users.
This workshop will create prototypes and a validation plan: what to prototype, what to measure, which group of users to test and how. User tests are then carried out and conclusions drawn in a prototyping report.
Design the Experience.
Experience Blueprint is a Customer Journey Map and includes touchpoint requirements for the desired customer experience, and the internal processes that are necessary to deliver it.
Busigners Recommendations Report
Plan the best strategies.
This report provides actionable recommendations to integrate user-centered culture into your business strategy.